Federica Moscatelli

Brand Designer

Hi, my name is Federica, and I am the Graphic Designer at Monkey Puzzle Day Nurseries. I have been a part of the team since November 2021, and love working here because of the variety of projects I get to work on and the opportunity to collaborate with different teams. Every project brings a new challenge, and I enjoy contributing to something that makes a positive impact on the children and families within the nurseries.

In my role, I’m responsible for creating and maintaining a cohesive brand identity across Monkey Puzzle’s network of 70+ nurseries. I work on Head Office internal requests as well as franchisee projects, managing everything from the initial briefing, design, and development to sending projects to print and delivering the final files. I have implemented an efficient project management system that I share with the marketing team, ensuring my workflow is smooth, communication is clear, and all projects are delivered on time.

I support our franchisees by creating bespoke marketing materials and templates that not only reflect the Monkey Puzzle brand but are also tailored to meet the unique needs of each nursery. Whether it’s designing brochures, signage, event materials, or digital assets, I ensure that every touchpoint is consistent with the brand’s visual identity and messaging.

To further support franchisees, I ensure that the shared Hub is continuously updated with useful resources. I upload materials such as templates, brand guidelines, and pre-designed marketing assets, providing franchisees with the tools they need to create high quality, on-brand content efficiently. By keeping the Hub current and comprehensive, I help franchisees maintain consistency across their nurseries while simplifying their workflows, allowing them to focus on their day-to-day operations.

Qualifications

I hold an Italian diploma in Graphic Design and am committed to continuous professional development. Over the past two years, I’ve completed a UX/UI design course, which was invaluable in redesigning the Monkey Puzzle websites, and a typography course to sharpen my design skills. I also participate in annual design events like Adobe Max, Design Boss Summit, and Brand Builders Summit. In addition, I read extensively about design, business, and marketing to stay at the forefront of my field.

Get to know me

I’m originally from Italy but moved to the UK about a decade ago and have made it my permanent home. In my free time, I enjoy exploring new creative outlets like illustration, painting, and writing about design. These hobbies keep me inspired and energised, both personally and professionally.

A fun fact about me is that I have a passion for designing signage! I’ve worked on a variety of signage projects, from large-scale hoardings during the nurseries’ building phases to promotional and event signage. I take pride in balancing functionality with visual appeal, ensuring essential information is clear while also creating something visually engaging. Whether it’s safety signage, window frosting, or wayfinding systems, I love bringing design to physical spaces and making a lasting impact.