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MARKETING

‘At Monkey Puzzle there is a team of very experienced marketing specialists behind you to help make your nursery a success whatever understanding and experience you have in marketing.’

Firstly, we want to get your Monkey Puzzle nursery franchise off to the best start possible and we do that by developing a customised marketing plan to launch and grow your nursery in your local area.

A strong online presence is critical for your nursery franchise and at Monkey Puzzle we attract thousands of potential customers, looking for a childcare nursery, to our digital platforms each month. We will work with you to create your nursery’s digital presence through your own website profile, third party nursery aggregators and social media channels. We will then guide you in how to get the most value from them to help showcase your childcare nursery and attract enquiries.

Monkey Puzzle is an iconic national brand which generates a natural level of awareness and consideration for childcare. To continue to build on this throughout the year we run a series of national campaigns that will stimulate interest. We then couple this with local level marketing support to showcase your nursery and help you captilise on this demand.

Ongoing we are always here to support you. We have an online platform we call ‘The Hub’ for you to access all your day-to-day marketing assets and we offer marketing consultancy for any specific challenges or opportunities you may have. It is a partnership and whatever your marketing query we can offer guidance and support.

What you get:

  • Initial customised launch marketing plan
  • Optimised website and social profiles created
  • Branding guidelines and graphic design for your nursery all included
  • Marketing ‘Getting Started’ pack containing artwork and marketing resources
  • Targeted marketing across social media and Google
  • Access to The Monkey Puzzle ‘Hub’ for your day to day and campaign assets
  • Full access to our marketing team for consultancy

HOW TO GET STARTED

To get your childcare nursery franchise started with Monkey Puzzle, there are some simple stages to go through to approve your application before then embarking on your franchise journey with us.

Request an information pack

Stage 1

Information Pack

To have the key information before applying you need our franchise offering brochure. Simply complete the online information request form and we will get that sent to you.

Stage 2

Online Application

Once you have decided that a childcare nursery franchise is for you then you will need to complete and submit the online application form. We will review this and if suitable move to the next stage.

Stage 3

Exploration Call

We will be in touch to arrange an exploration call to understand a bit more about you and run through your application details. This is also an opportunity to find out more about the nursery franchise opportunity and answer any questions you may have.

Stage 4

Due Diligence

Following the call, we will go through the due diligence process. You can also talk to some of our franchisees to understand what it’s like operating a childcare nursery and being part of the Monkey Puzzle franchise family.

Stage 5

In-person interview

We will invite you in for a formal interview, where you will have the opportunity to present and for us to assess your suitability to franchise with Monkey Puzzle.

Request an information pack

FIND OUT MORE ABOUT OUR FRANCHISE OFFERING

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FAQ’S

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  • 1. Will I have a protected territory?
     

    Absolutely - You will have exclusivity to a specific area

  • 2. How much is the franchise fee?
     

    The initial franchise fee is £40,000 + VAT

  • 3. Will I need to have childcare experience or qualification?
     

    No, neither is necessary, however you will need to appoint a nursery manager with the relevant qualifications; we can help with this very important task. Your role is to run the business.

  • 4. What is the Management Service Fee (MSF) percentage?
     

    The service fee is 8% (Exclusive of VAT) of turnover (sales) and is paid on a monthly basis by direct debit.

  • 5. What about equipment and supplies?
     

    We will provide you with a comprehensive itinerary of equipment along with a list of suppliers with whom you will receive exclusive discounted rates.